CHAPTER 14
Actual, planned, and potential.
The honest gap between what is, what was planned, and what's possible is where most strategic work actually lives.
PROMPT ONE
If you set aside the plan you built at the start of this year, what do you honestly believe this business was capable of in the same period?
PROMPT TWO
What's a strategic move you've known about for six months or more that hasn't made it from your gut into the plan — and why?
PROMPT THREE
What's currently sitting on your desk as I'll get to it that, honestly, has been there long enough to be costing you the next stage of growth?
PROMPT FOUR
If you read your business across all three lenses — actual, planned, potential — which one do you spend the least time thinking about, and what would change if you spent more?
PROMPT FIVE
If you imagined the version of your business you could be running this time next year — not the one you've forecasted, but the one you're capable of — what's the first decision you'd need to make this month to get there?
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