ALL CHAPTERS
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Every chapter, in reading order. A dot marks the ones you've written in. Or browse the journey by section →
GROWTH
CH 1Problems are an evolutionary feature, not a bug.GROWTH
CH 2This is fucking hard.GROWTH
CH 3Dunning–Kruger at scale.GROWTH
CH 4What race are you gearing up for?GROWTH
CH 5Business evolving faster than the founder.GROWTH
CH 6Founder evolving faster than the business.GROWTH
CH 7Navigating co-founder relationships.GROWTH
CH 8What do you do when life is lifing?GROWTH
CH 9Working in chaos.ALTITUDE
CH 10Seeing the problem is the problem.ALTITUDE
CH 11Problems live inside ecosystems.ALTITUDE
CH 12Markets as layered systems.ALTITUDE
CH 13Role evolution: the journey of incompetence.ALTITUDE
CH 14Actual, planned, and potential.ALTITUDE
CH 15Working in vs on the business.ALTITUDE
CH 16Scaling through leverage.ALTITUDE
CH 17Change vs transformation.DIRECTION
CH 18Context disrupts experience.DIRECTION
CH 19The power of the collective.DIRECTION
CH 20From abundance to execution.DIRECTION
CH 21What steers you through the messy middle.DIRECTION
CH 22Onboarding is the hidden growth engine.DIRECTION
CH 23Give your people what they actually want.DIRECTION
CH 24What to share — and what not to.DIRECTION
CH 25Integrity and belief.DIRECTION
CH 26No one is buying your job.DIRECTION
CH 27There's no glory in an exit.EGO
CH 28Pattern recognition and storytelling.EGO
CH 29Entrepreneurship as a trauma response.EGO
CH 30Belief without delusion.EGO
CH 31Transcending your ego.