CHAPTER 20

From abundance to execution.

The why beneath the work either pulls you forward or quietly fades. Strategy without it eventually drifts.

PROMPT ONE

Is your why something you reference deliberately, or has it drifted into background noise that no longer pulls you forward?

PROMPT TWO

If you imagined building this business for ten more years, what would have to be true at a level deeper than the business case for you to keep recommitting?

PROMPT THREE

If you removed all the external markers of success — revenue, exit, recognition — what would still make the work worth doing?

PROMPT FOUR

How clearly and deeply have you thought through your strategy?