CHAPTER 21
What steers you through the messy middle.
The strategy is set before the conditions change. What carries you through the stretch where the plan stops matching the ground is rarely more strategy.
PROMPT ONE
Is there a why underneath your business that you could return to at a genuine fork in the road, or have you been running on strategy alone?
PROMPT TWO
The last time the work got confusing or painful, what did you reach for to keep going, and was it strong enough to hold you?
PROMPT THREE
Who around you is feeling the messy middle without the reason you carry in your head, and have you given them something to hold onto?
MORE IN THIS SECTION
- CH 18Context disrupts experience.
- CH 19The power of the collective.
- CH 20From abundance to execution.
- CH 22Onboarding is the hidden growth engine.
- CH 23Give your people what they actually want.
- CH 24What to share — and what not to.
- CH 25Integrity and belief.
- CH 26No one is buying your job.
- CH 27There's no glory in an exit.