CHAPTER 18

Context disrupts experience.

Advice that's technically right and contextually wrong is one of the most expensive things in a founder's life.

PROMPT ONE

Whose advice are you currently treating as gospel — and how recently have they spent the time to genuinely understand the context you're operating inside?

PROMPT TWO

When was the last time someone gave you advice that was technically right but contextually wrong — and what did it cost you to follow it before realising?

PROMPT THREE

If you reframed every advisor relationship from what should I do to if you were in my shoes, how would you think about it, what would change about who you actually trust?

PROMPT FOUR

Who in your life is currently your mirror — someone who helps you see your own ecosystem clearly — versus your hero, someone whose past wisdom you keep trying to apply?