CHAPTER 2
This is fucking hard.
The cost of building something at this scale is rarely visible in the numbers. It's carried by the people closest to you, and often by you in private.
PROMPT ONE
If your closest people had to describe what scaling this business has cost them personally, what would they say?
PROMPT TWO
What's the difference between the version of you your family had two years ago and the version they have now — and which one are they waiting to get back?
PROMPT THREE
Who in your village is carrying weight on your behalf without ever telling you?
PROMPT FOUR
What sacrifices are you currently asking your family to make for the business that you've never explicitly named or thanked them for?
PROMPT FIVE
What's a conversation with your spouse, co-founder, or closest friend that you've been avoiding, and what is the avoidance actually protecting?
MORE IN THIS SECTION
- CH 1Problems are an evolutionary feature, not a bug.
- CH 3Dunning–Kruger at scale.
- CH 4What race are you gearing up for?
- CH 5Business evolving faster than the founder.
- CH 6Founder evolving faster than the business.
- CH 7Navigating co-founder relationships.
- CH 8What do you do when life is lifing?
- CH 9Working in chaos.